Founded in the early 2000s, CROWD Bar & Flair emerged from a shared passion for craft cocktails, flair bartending, and immersive event experiences. Founded by Pierre Gadouas and Alexandre Lindsay, the company launched at a time when mobile bar services were still a rarity in Quebec, helping pioneer the industry in Montreal and beyond.

Driven by creativity, precision, and a commitment to exceptional hospitality, CROWD quickly established itself as a trusted name in Quebec’s event industry through:

• All-inclusive mobile bar services
• Professional bartenders and flair bartending entertainment
• Premium mixology expertise and custom cocktail creation
• Full permit coordination and event logistics management
• Personalized experiences for corporate and private events

Today, CROWD Bar & Flair is recognized as a leading provider of luxury mobile bar services in Quebec, delivering unforgettable experiences for weddings, corporate events, galas, product launches, festivals, and private celebrations across Montreal and surrounding areas.

In 2026, after more than 20 years of success in the events industry, the founders passed the torch to a new management team. The company then embarked on a strategic transformation and became CROWD Divertissement.

This evolution expanded the company’s expertise beyond mobile bar services, positioning CROWD as a leader in:

• Corporate event planning
• Technical event production
• Audiovisual equipment rental (sound, lighting, stage)
• Event entertainment and live experiences
• High-end mobile bar services
• Fully managed coordination of private and corporate events

While maintaining the excellence and meticulousness that built its reputation, CROWD Divertissement continues its mission: to offer memorable, structured, and professional event experiences in Montreal and throughout Quebec.